Anyone who has been to coffee origins must question if the world is a rational place. In countries that exhibit such great wealth, how can there be such catastrophic poverty. How is it possible for the lowest of the low to live amongst and for people of wealth and power and not long for that power as well?
But, in practice, the world is a very rational place. Maybe not individuals in the world, but within the political and economic world, behaviors and actions by a population can be distilled into understandable cause and effect scenarios. Often these explanations are contrary to the ‘common sense’ explanations put forth by activists.
Why are graffiti, urban decay, and reduced infrastructure so prevalent in poorer communities and so not tolerated in prosperous communities? The simple answer given is that political leaders treat the residences of the poorer communities with disdain because of their lack of money and political clout
However, is this true? Or, is the reality deeper, and more rational? What is emerging is not as volatile an explanation, but it is more concrete. Because poorer neighborhoods also have a substantially high number of rental properties, compared to more prosperous (notice I don’t say rich) communities that have a substantially higher number of owner-occupied properties, the residents who live and work in poorer communities consider their residence temporary. With all a poor family has to worry about, removing graffiti seems pretty minor. Why fight city hall for services when you aren’t going to be living there two years from now. It simply is not rational.
The inverse of this is that communities with high property ownership do have a very rational reason to force services out of city hall. They are in their houses for the long-haul and so property values and quality services are important. Petitioning for better roads and parks is rational for these folks.
In the discourse around aid and support in countries of origin, the same lesson is true. It is vital to race past the simplistic and ethno-centric explanation and seek the rational truth underneath.
In a recent conversation with an NGO leader from Africa, we discussed the basis for the programs she developed and oversaw. She was appalled at the conditions that forced young men from rural communities into urban slums. She firmly asserted that all the male youth of sub-Saharan Africa were racing to the urban areas to seek money to send back to the village to feed their desperate parents and siblings.
She was equally appalled that I didn’t immediately agree.
My contention was that such behavior simply wasn’t rational. Why would an otherwise normal teenager move from a relatively safe, albeit poor, environment to one that is notorious for personal danger and extreme poverty with the belief that there was a bucket of money to be made? I thought it more likely that young men leave the villages for the same reason that young men leave their “villages” everywhere. Fresh female faces, the opportunity to re-invent themselves, taking personal responsibility for their destiny, and proximity to the trappings of the ‘good life.’ And, just like everywhere else in the world, it typically doesn’t turn out quite as they hoped.
In the above example, the true mission might be to develop the motivation to bring the young men back after they have ‘sown their wild oats.’ During a conversation over cocktails with Michael Opitz, from the Hanns R. Neumann Stiftung (the Neumann Group’s Foundation), we considered this idea and conceived of a project called “Bridges.” This may be an idea whose time has come. It could be a solution, or maybe not, who knows.
The question is, how can we, as institutional foundations create an economic and vocational (and matrimonial) environment that will draw these older, but wiser, young men back to the countryside? An interesting model for this might be the Amish Rumspringa, the rite of passage for 16 year old men and women members of the Amish community.
The point is that we as an industry need to address fixes that change the cause, not toss money at causes that address the effects. In this example, young men leaving home to find fortune and adventure is rational behavior that cannot be changed. (Ask any parent) What we can change is conditions back home so that coming back someday is also rational behavior. (Again, ask any parent) By drilling deeper into actions by a group we are hoping to assist, we may discover that there is rational behavior at the root. As economists know, once you discover the rational behaviors, then it is much easier to design programs that change the circumstances and therefore ultimately change the results.
So why am I ranting on about this? So much of our efforts to affect change at origin are driven by simplistic and shallow analysis of why things are the way they are. It is wonderful to care and want to help but, if you are going to throw money at a problem, it helps to understand what the problem really is. Although looking for rational explanations for behaviors is not as sexy as the more simplistic, but more compelling “obvious” explanations. Rational explanations ultimately may prove to be more easily faced and solved. They certainly will be less expensive than most of the current methods of Foundation work.
On another note
Coffee Fest is returning to Hawai’i this year. In December we were privileged to be invited by the Hawaiian Coffee Association to attend the Kona Coffee and Culture Festival. While there we also checked out some really cool things to do while you are there in July. Read our feature for more info.
Cheers,
Miles & Kerri









