Format of News Releases
While news releases vary, most should include the following key components:
Contact Information
Please be sure to include a contact person, mailing address, telephone and fax numbers, email address and any website addresses in your release.
Heading
A simple statement of the news the release is announcing.
Date
Please do not put in a specific date, but rather identify the month of the release, i.e. September 2003. CoffeeTalk often has a backlog of releases, which means that releases often are published months after their submission. On all releases, please highlight any date-sensitive information, such as an upcoming event or product launch at an upcoming tradeshow.
What is new
This is the body of your release, which should include at least one or two paragraphs about the featured item or announcement. If you are announcing a new product, this section of the release is where you give potential customers the reasons why they would want to purchase it. Why does it stand out?
A mini-view of your company
To conclude your release, please include a few sentences that position your company for the readers. Outline the extent of your company’s product lines, its distribution area, and other information such as when it was established and/or the story of its origins. Due to the volume of press releases, we reserve the right to limit press releases.
Please submit ALL press releases via the form provided here: PDF, Snail Mail and Faxed documents will not be accepted.
As a precaution, attach a Word document to the form in addition to entering in the copy in the form provided. This ensures that your release is still read promptly in case there is difficulty opening the attachment. Any artwork images or logos must be saved as .jpg and included as separate attachments.
Please note that there can up to a 4 month wait for submissions and non-advertisers may be limited to one release per 4 month period. Advertisers are always placed on a no-wait basis.
